Alcohol :a social and cultural history by
Why are we so ambivalent about alcohol? Are we torn between our love of a drink and the need to restrict, or even prohibit, alcohol? How did saloon culture arise in the United States? Why did wine become such a ubiquitous part of French culture?Alcohol: A Social and Cultural History examines these questions and many more as it considers how drink has evolved in its functions and uses from the late Middle Ages to the present day in the West. Alcohol has long played an important role in societies throughout history, and understanding its consumption can reveal a great deal about a culture. This book discusses a range of issues, including domestic versus recreational use, the history of alcoholism, and the relationship between alcohol and violence, religion, sexuality, and medicine. It looks at how certain forms of alcohol speak about class, gender and place.Drawing on examples from Europe, North America and Australia, this book provides an overview of the many roles alcohol has played over the past five centuries.
The Audacity of Hops : The History of America's Craft Beer Revolution by
Discover the underdog story of how America came to dominate beer stylistically in The Audacity of Hops, the first book on American craft beer's history. First published in May 2013, this updated, fully revised edition offers the most thorough picture yet of one of the most interesting and lucrative culinary trends in the US since World War II. This portrait includes the titanic mergers and acquisitions, as well as major milestones and technological advances, that have swept craft beer in just the past few years. Acitelli weaves the story of American craft beer into the tales of trends such as slow food, the rise of the Internet, and the rebirth of America's urban areas. The backgrounds of America's favorite craft brewers, big and small, are here, including often-forgotten heroes from the movement's earliest days, as well as the history of homebrewing since Prohibition. Through it all, he paints an unforgettable portrait of plucky entrepreneurial triumph. This is the'book for the craft beer nerd who thinks he or she already knows the story'(Los Angeles Times), an'excellent history'(Slate)'lovingly told'(Wall Street Journal) for fans of good food and drink in general.
Barrel-Aged Stout and Selling Out : Goose Island, Anheuser-Busch, and How Craft Beer Became Big Business by
Goose Island opened as a family-owned Chicago brewpub in the late 1980s, and it soon became one of the most inventive breweries in the world. In the golden age of light, bland and cheap beers, John Hall and his son Greg brought European flavors to America. With distribution in two dozen states, two brewpubs and status as one of the 20 biggest breweries in the United States, Goose Island became an American success story and was a champion of craft beer. Then, on March 28, 2011, the Halls sold the brewery to Anheuser-Busch InBev, maker of Budweiser, the least craft-like beer imaginable. The sale forced the industry to reckon with craft beer's mainstream appeal and a popularity few envisioned. Josh Noel broke the news of the sale in the Chicago Tribune, and he covered the resulting backlash from Chicagoans and beer fanatics across the country as the discussion escalated into an intellectual craft beer war. Anheuser-Busch has since bought nine other craft breweries, and from among the outcry rises a question that Noel addresses through personal anecdotes from industry leaders: how should a brewery grow?
Beer Craft & Culture: Brewing Basics, Beer Styles, Tasting Tips & Other Handy Hints to Help Get the Most Out of Your Beer by
In this golden age of beer, do not miss the opportunity to experience the incredible breweries and their creative craftsmanship that is spawning a revolution in brewing. Best-selling beer author Stephen Beaumont can show you the way in 6 laminated pages overflowing with facts from beer's history and the brewing process to brew styles and all of the vocabulary you need to make the right choice of brews to try for your taste. With a lumberjack beard or without, you can become an expert brew seeker and have fun exploring everything from sours to stouts. 6-page e-guide includes:History of BrewingBrewing BeerIngredients of BeerCommon Hop VarietiesBeer Styles (with dark/light color scale)Tasting Beer Like a ProTalking BeerBuying & Storing BeerBeer TourismSuggested Uses: Casual Curious Beer Drinker – if your beer selection options have been limited to the grocery store, this guide will enlighten you, point you in the right direction and make you an expertBeer Snobs & Geeks – while you may have read the books, this guide is the easiest and quickest way to find that answer that will end a beergumentPartners, Spouses & Friends – want to stand up to your loveable beer aficionado, this guide can be hidden easily but provide answers so fast it's magicGive Away – no matter your business, everyone loves beer, so a free guide given to clients at an office or trade show will be better than a pen or squeeze ball – sticker them or customize
Beer of Broadway Fame : The Piel Family and Their Brooklyn Brewery by
Explores the hundred-year history of Piel Bros., one of the prominent German American brands that once made New York City the brewing capital of America.For more than a century, New York City was the brewing capital of America, with more breweries producing more beer than any other city, including Milwaukee and St. Louis. In Beer of Broadway Fame, Alfred W. McCoy traces the hundred-year history of the prominent Brooklyn brewery, Piel Bros., and provides an intimate portrait of the company's German American family. Through quality and innovation Piel Bros. grew from Brooklyn's smallest brewery in 1884, producing only 850 kegs, into the sixteenth-largest brewery in America, brewing over a million barrels by 1952. Through a narrative spanning three generations, McCoy examines the demoralizing impact of pervasive US state surveillance during World War I and the Cold War, as well as the forced assimilation that virtually erased German American identity from public life after World War I. McCoy traces Piel Bros.'s changing fortunes from its early struggle to survive in New York's Gilded Age beer market, the travails of Prohibition with police raids and gangster death threats, to the crushing competition from the big national brands after World War II. Through a fusion of corporate records with intimate personal correspondence, McCoy reveals the social forces that changed a great city, the US brewing industry, and the country's economy.Alfred W. McCoy is the Harrington Chair in History at the University of Wisconsin-Madison and the author of many books, including Torture and Impunity: The U.S. Doctrine of Coercive Interrogation and Policing America's Empire: The United States, the Philippines, and the Rise of the Surveillance State.
The Chemistry of Beer : The Science in the Suds by
Discover the science of beer and beer making Ever wondered just how grain and water are transformed into an effervescent, alcoholic beverage? From prehistory to our own time, beer has evoked awe and fascination; it seems to have a life of its own. Whether you're a home brewer, a professional brewer, or just someone who enjoys a beer, The Chemistry of Beer will take you on a fascinating journey, explaining the underlying science and chemistry at every stage of the beer making process. All the science is explained in clear, non-technical language, so you don't need to be a PhD scientist to read this book and develop a greater appreciation for the world's most popular alcoholic drink. The Chemistry of Beer begins with an introduction to the history of beer and beer making. Author Roger Barth, an accomplished home brewer and chemistry professor, then discusses beer ingredients and the brewing process. Next, he explores some core concepts underlying beer making. You'll learn chemistry basics such as atoms, chemical bonding, and chemical reactions. Then you'll explore organic chemistry as well as the chemistry of water and carbohydrates. Armed with a background in chemistry principles, you'll learn about the chemistry of brewing, flavor, and individual beer styles. The book offers several features to help you grasp all the key concepts, including: Hundreds of original photographs and line drawings Chemical structures of key beer compounds Glossary with nearly 1,000 entries Reference tables Questions at the end of each chapter The final chapter discusses brewing at home, including safety issues and some basic recipes you can use to brew your own beer. There's more to The Chemistry of Beer than beer. It's also a fun way to learn about the science behind our technology and environment. This book brings life to chemistry and chemistry to life.
The Complete Guide to Brewing Your Own Beer at Home: Everything You Need to Know Explained Simply by
According to the New York Times, a grassroots phenomenon has fueled the revival of craft beers in America over the past 30 years. You might have tried a great beer recently and want to know how to create something similar. With the various innovative methods outlined in this book, brewing like the pros is now easier than ever. The Complete Guide to Brewing Your Own Beer at Home will explain the important differences between equipment pieces and make your experienced streamlined so you can avoid common beginner mistakes. You will be able to start small and gradually learn to make more complex ales, lagers, and stouts over time, all while having a fun experience. This book will guide any prospective brewmaster through the process of making a unique brew — from inception to first pour. Making your own beer has many advantages, starting with the low cost and the control you have over the maturity, strength, types, and volume of your creation. All of the rules and guidelines for homebrewing have been laid out. Learn about hops, malts, and barley and why these three ingredients can make or break your beer. You will learn about each piece of equipment you will need, how different amounts of yeast will affect your beer, which grains and malts to use, and where you can buy your own depending on needs and location. By the end of your journey, you will have a tasty creation to call your own. Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company president's garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed. This Atlantic Publishing eBook was professionally written, edited, fact checked, proofed and designed. You receive the same content as the print version of this book. Over the years our books have won dozens of book awards for content, cover design and interior design including the prestigious Benjamin Franklin award for excellence in publishing. We are proud of the high quality of our books and hope you will enjoy this eBook version.
Craft Obsession : The Social Rhetorics of Beer by
Denied access to traditional advertising platforms by lack of resources, craft breweries have proliferated despite these challenges by embracing social media platforms, and by creating an obsessed culture of fans. In Craft Obsession, Jeff Rice uses craft beer as a case study to demonstrate how social media platforms such as Facebook and Twitter function to shape stories about craft. Rice weaves together theories of writing, narrative, new media, and rhetoric with a personal story of his passion for craft beer. He identifies six key elements of social media rhetoric—anecdotes, repetition, aggregation, delivery, sharing, and imagery—and examines how each helps to transform small, personal experiences with craft into a more widespread movement. When shared via social media, craft anecdotes—such as the first time one had a beer—interrupt and repeat one another, building a sense of familiarity and identity among otherwise unconnected people. Aggregation, the practice of joining unlike items into one space, builds on this network identity, establishing a connection to particular brands or locations, both real and virtual. The public releases of craft beers are used to explore the concept of craft delivery, which involves multiple actors across multiple spaces and results in multiple meanings. Finally, Rice highlights how personal sharing operates within the community of craft beer enthusiasts, who share online images of acquiring, trading for, and consuming a wide variety of beers. These shared stories and images, while personal for each individual, reflect the dependence of craft on systems of involvement. Throughout, Rice relates and reflects on his own experience as a craft beer enthusiast and his participation via social media in these systems. Both an objective scholarly study and an engaging personal narrative about craft beer, Craft Obsession provides valuable insights into digital writing, storytelling, and social media.
Microbrewing Science by
Have you ever dabbled in home-brewing, but your beer didn't turn out quite right? Or wondered what scientific factors are behind the awesome flavor of your favorite IPA or kolsch? This book unlocks the secrets of beer brewing with science! Microbrewing Science provides easy-to-follow instructions that will have you fermenting homemade beer in no time, plus the scientific knowledge behind the brewing process that will provide you the confidence and knowhow to produce tasty, balanced brews like a pro. Infused with science-based tips, tricks, and in-depth explanations, this book will help you avoid common home-brewing mistakes, so you can create draughts you're proud to share with friends and family. Based on his experience teaching an upper-division university course in brewing science, author and brewmaster Christopher L. Brown explains in detail the science behind the unique characteristics of various beer types, the importance of healthy yeast populations, sanitation and bottling, and the magic that occurs during the fermentation process. You'll learn how to use advanced, specialized brewing equipment if you plan to invest in a robust home operation, as well as how to use common household items to streamline the brewing process or whip up beer on a modest budget. Whether new to home-brewing or looking to refine your craft, Microbrewing Science will help you take your brewmaster skills to the next level.
