Conducting Survey Research : a practical guide by Linda Herkenhoff; John FogliCreating a powerful and impactful survey is no easy feat; even experienced survey researchers struggle to eliminate bias and create robust questionnaire designs. Through case studies, real-life examples, and multiple data visualization graphics, Conducting Survey Research offers a unique how to guide on creating a survey. Throughout its seven chapters, the text enables readers to build relevant, unbiased, and purposeful survey questions. The text highlights common mistakes in survey research (e.g., using the appropriate sample size and survey administration mode), and demonstrates how to interpret survey data and report findings. While numerous online survey platforms exist, the text reviews features of some of the most popular ones to help readers decide which best meet their needs. The world of survey research is extensive. While this text offers a great introduction to the survey research world, it only covers the tip of the iceberg. For those interested in delving deeper into the topic, JAF Associates offers onsite, on-demand, instructor-led, and self-paced learning modules covering the content of this text, and more.
Publication Date: 2017-08-28
Designing Effective Web Surveys by Mick P. CouperDesigning Effective Web Surveys is a practical guide to designing web surveys, based on empirical evidence and grounded in scientific research and theory. It is designed to guide survey practitioners in the art and science of developing and deploying successful web surveys. The author guides the researcher through the steps involved, from the basic building blocks and suggests ways to increase visual impact and interactivity. Throughout, he considers the importance of layout and design, and attention is also given to the way questions are put together. The book is intended for academic, government, and market researchers who design and conduct web surveys.
Publication Date: 2008-09-29
Doing Survey Research : a guide to quantitative methods by Peter Nardi
Call Number: HN29.N37 2014
Publication Date: 2014
Improving Surveys with Paradata : Analytic Uses of Process Information by Frauke Kreuter (Editor)Explore the practices and cutting-edge research on the new and exciting topic of paradata Paradata are measurements related to the process of collecting survey data. Improving Surveys with Paradata: Analytic Uses of Process Information is the most accessible and comprehensive contribution to this up-and-coming area in survey methodology. Featuring contributions from leading experts in the field, Improving Surveys with Paradata: Analytic Uses of Process Information introduces and reviews issues involved in the collection and analysis of paradata. The book presents readers with an overview of the indispensable techniques and new, innovative research on improving survey quality and total survey error. Along with several case studies, topics include: Using paradata to monitor fieldwork activity in face-to-face, telephone, and web surveys Guiding intervention decisions during data collection Analysis of measurement, nonresponse, and coverage error via paradata Providing a practical, encompassing guide to the subject of paradata, the book is aimed at both producers and users of survey data. Improving Surveys with Paradata: Analytic Uses of Process The book also serves as an excellent resource for courses on data collection, survey methodology, and nonresponse and measurement error.
Publication Date: 2013-06-04
An Introduction to Survey Research. Volume I : The Basics of Survey Research by Ernest CowlesSurvey research is a powerful tool used in business, health care, government, and other fields that seek to understand how and why individuals behave the way they do. Properly conducted, surveys can provide accurate insights into areas such as attitudes, opinions, motivations, and values that serve as the drivers of individual behavior. This two-volume set is intended to introduce fundamentals of good survey research to students and practitioners of the survey process as well as end users of survey information. It describes key survey components needed to design, understand, and use surveys effectively and avoid the pitfalls stemming from bad survey construction and inappropriate methods. In this first volume, the authors concentrate on the fundamentals of survey development and design as well as provide a review of key components in survey.
Publication Date: 2018-05-31
An Introduction to Survey Research. Volume II : Carrying out the survey by Ernest L. CowlesSurvey research is a powerful tool to help understand how and why individuals behave the way they do. Properly conducted, surveys can provide accurate insights into areas such as attitudes, opinions, motivations, and values, which serve as the drivers of individual behavior. This two-volume book is intended to introduce fundamentals of good survey research to students and practitioners of the survey process as well as end-users of survey information. This second volume focuses on carrying out a survey-- including how to formulate survey questions, steps that researchers must use when conducting the survey, and impacts of rapidly changing technology on survey design and execution. The authors conclude with an important, but often neglected aspect of surveys--the presentation of results in different formats appropriate to different audiences.
Publication Date: 2019-03-31
Survey Research in Finance by David MichaylukThis e-book presents six articles that employ survey-based methods in examining issues of importance in finance and financial decision-making. The topics range from dividend policy to derivatives usage to methodological issues in employing the survey method and the views of the profession regarding the survey method itself. In keeping with the international focus of the journal, the data used in these studies come from countries around the globe (the US, Brazil, Canada, Germany, Denmark, and Australia). The targets of these surveys include journal editors, chief financial officers and other practicing financial managers, and mutual fund managers. While the articles selected for this e-book all involve the use of surveys, a variety of techniques are employed to generate empirical results on a wide range of research topics.