Your mind & your money: How emotions, risk and herding may affect your investment decisions by
"Why do many of us make major financial decisions on the basis of "gut feelings" rather than logic? And why is it that some investors can't stand taking risks with their hard-earned money, while others recklessly buy into market bubbles? Researchers in the new academic fields of Behavioral Finance and Neuroeconomics are trying to come up with answers. Although not yet conclusive, their finds suggest that emotional and psychological factors play a major role in investment decisions.
Call Number: DVD HG4515.15.Y68 2010
Publication Date: 2010