Any of various methods used by a company to increase the sales of its products or services or to promote a brand name. Advertising is also used by organizations and individuals to communicate an idea or image, to recruit staff, to publicize an event, or to locate an item or commodity.
From Key Concepts in Marketing
Communication Strategies by
Successful communication is vital to any business. According to Emerald author Christopher Connolly, more effective communication is reported as a solution to most life and work problems. But what are managers doing about it? Communication in business teams continues to be essential for effective teamwork, technical excellence and customer responsiveness. Technology has increased the speed and ease of much communication, and the reliable stand-by of the team briefing remains a core component. Yet perhaps the most effective ways of improving communication are also the simplest - taking the time to really notice your colleagues, listening to how they speak as well as what they say, and remembering that what happens inside of us, in particular how we feel, will have a profound influence on what we do. Find out more about the role communication can play in your business with this Briefing.
The Four Conversations by
Most conversations to get things done at work are of one of four types -- initiative conversations, conversations for understanding, performance conversations, or conversations for closure -- but they are often done poorly or misused. This book shows managers and employees how to use the right conversation at the right time, plan and start each conversation well, and finish each conversation effectively.
Dialogue Gap by
The book that bridges the chasm between communication and understanding in negotiations For years Peter Nixon worked with people from all walks of life, teaching them the art of negotiation. But it soon became apparent that the issue was not negotiation itself, but dialogue between parties. We have become experts at sending information--via email, text message, Internet, TV, and other forms of media, communicating, but not engaging, in an active dialogue defined by collaborative thinking. In Dialogue Gap, Nixon explores this growing disconnect and its significance in an increasingly globalized world where the ability to engage with others--in order to address issues like climate change, cultural differences, etc.--has become essential. Helps the reader differentiate communication and dialogue Explores the make-up and causes of the "Dialogue Gap" and what constitutes "good" dialogue (the right people talking about the right issues in the right way at the right time and in the right place) Identifies the most common reasons people don't dialogue effectively and provides helpful tips on how to engage in more effective, productive dialogues Effective dialogue is essential for general success, ensuring that all key stakeholders--in business, politics, or elsewhere--get what they want in the most efficient and productive way possible. Looking at successful and failed dialogues the author has experienced first-hand in Asia, Europe, North America, the Caribbean, and the Middle East in both the public and private sector from across industries, Dialogue Gap provides essential information for making the most of your interactions with others.
