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Blogs & Podcasts
Social Geek Radio
Hello Geeks! Join Jack Monson and top digital marketing thought leaders and franchise executives three times per week for discussions on using social media and new technologies for your business, brand, or franchise.
Streaming Video
Dina Dwyer-Owens: A Case Study on Values (9 parts)
In this series, co-chair of the Dwyer Group, Dina Dwyer-Owens talks about the code of values and the importance of making them front and center. She discusses how to apply values at every level of the company, shares some challenges in applying values within a company, and talks about the role values play in a company.
Franchise Fame and Fortune
Franchise chains account for $90 billion a year in sales—10 percent of Canada’s gross domestic product and employing over one million Canadians. Even in an economic downturn, franchising is a reliable business. Experts predict that people eager to create their own jobs in a time of uncertainty are more attracted to a proven concept. Follow Amanda and Chris Collucci as they try to sweep the world off its feet with their housekeeping franchise concept, Clean4Me. They're pushing hard for $300,000 in investment to get their franchise package off the ground.
The Franchise Fantasy
Established franchises provide millions of jobs throughout North America—but starting a new franchise can be particularly difficult. This program focuses on Dogs at Camp, a popular canine vacation destination in search of franchisees. Also profiled on the show is millionaire Dale Wishewan, cofounder of Booster Juice. The guest experts in this episode of Fortune Hunters are Mac Voisin, cofounder of M&M Meat Shops, and franchising lawyer and industry expert Daniel So, author of the best-selling Canadian Franchise Law Handbook. (21 minutes)
Franchising
In recent decades, franchising has become a popular and highly successful business model for many enterprises. Some of the world’s best-known brands have become household names through extensive international franchising. This film looks at various aspects of franchising, including: how the franchising business model works, attributes of a successful franchise business operator, and benefits to franchisors and franchisees. A range of business operators and other industry professionals give first-hand perspectives on a broad range of features and considerations of franchise operations. Interviewees: Brian Smart (British Franchise Association), Roy Seaman (Franchise Development Services), Julie Taylor (Cartridge World), Dave Wilson (Snap-on Tools), Jonathan Williams (SHOKK Energie), and Carol Stewart-Gill (Dublecheck).
Growing a Franchise
RealChange director Sadhana Smiles talks about how a franchise should go about holding franchisees to standards, and how it can advertise itself successfully to franchisees and customers.
Nick Bayer: A Case Study on the Coffee Industry (18 parts)
Nick Bayer is the founder and CEO of Saxbys Coffee. In this series, he talks about franchising, the competitive landscape in the coffee industry, and more.
Randy Garutti: A Case Study on Shake Shack
Randy Garutti is the CEO of Shake Shack, a modern day version of a roadside burger stand. In this series, he talks about location and franchising, restaurant entrepreneurship, and more.
Starting a Franchise: The StartUp Experience
Prior to opening the Zuka Juice stores (later acquired by Jamba Juice), Jason Madsen owned and operated an architectural design/construction management firm. He had no experience in restaurant operations prior to a consulting engagement with Zuka Juice, and his educational background at the time was architecture and political science. Yet after only five years in the restaurant industry, he had expanded into several locations, made a profitable exit, and was still in his 20s. How did he do it? In this program, Jason discusses why an exit strategy is the first thing you should think about; how to research franchises before you invest in one; how to expand and grow beyond a single location; how to find dependable young employees and how to motivate them; how to develop your own marketing approach to set you apart from other franchises; how to evaluate and finance the right franchise; how to implement your own ideas within your franchise; and more. (80 minutes)
